Effective Evaluations

The purpose of an evaluation is to help another person become a better speaker - the speaker wants to improve, and wants to know how to improve.

An evaluation is the constructive feedback of positive as well as negative aspects of performance, together with tools for improvement.

An effective evaluation gives the speaker the tools to improve him/herself, also making him/her want to improve.
When evaluating, it is important to remember The Ten Commandments of effective evaluation!

The 10 Commandments of Effective Evaluation

1. Read the project objectives and evaluation guide
2. Confer with the speaker before the speech
3. Listen carefully
4. Recognise the speaker's strengths
5. Provide verbal reward for improvement
6. Suggest positive directions for growth
7. Recommend alternative actions
8. Reinforce the speaker's commitment to self-improvement
9. Be positive and supportive
10. Make the speaker feel good about himself/herself

It is important to remember that you are a highly credible feedback source, and your evaluations should be honest, constructive, structured and positive.

How can it be done?

Listen, Look, React.

Listen for:

1. Good Introduction
2. Progression to middle-body of speech
3. Is the speech logical, well phrased, researched, organised and has support material?
4. Is the speech effective? Does it create humour, suspense, excitement as appropriate?
5. Does it lead to a logical conclusion and does it fulfil the speech objectives?
6. Listen for grammar, word selection, dialect, vernacular, jargon.
7. Listen to the voice, volume, vocal variety, force, rate, pitch.

Look for:

1. Approach to lectern
2. Position at lectern
2. Personal appearance
4. Facial expression
5. Direct, assured manner
6. Distracting mannerisms

React to:

1. Was the purpose of the speech achieved?
2. Was it interesting?
3. Did the speech make you sad, angry, happy, enthusiastic (as appropriate)?
4. Reflect on the impact of the closing statement

Feed-back in 2 minutes

Try to:

1. Emphasize strong points
2. Identify weaknesses
3. Suggest improvement by using phrases such as:"To improve your next speech, I suggest that you… "

Try not to:

1. Repeat whole speech
2. Make judgements on the speaker’s abilities

Always be positive and constructive, remembering that your evaluation should lead to the speaker's growth and improvement, rather than despair and regression!